Google is preparing to completely get rid of the flash. Continuing its efforts, the company announced it would make ads on the Web less disturbing. Starting today, the company will automatically convert Flash ads to HTML5.
Ads will automatically be converted to HTML5 when they are uploaded through AdWords, AdWords Editor, or third-party tools.
While not all ads can be converted, change will still affect a great deal of new ad campaigns.
Η Google has been reporting since September that it will begin automatically converting ads to HTML5 to make web content available to mobile phones as well. Recall that the company last month began to display YouTube on all devices in HTML5.
Read the announcement: