Google Instant Search: why did the company withdraw?

When Google first launched Google Instant Search in 2010, it called it "a fundamental shift in search that will save time when searching."

Instant Search or Instant Search displays the search results page for the user while typing the search phrase of interest.

At best, it displays the desired results earlier. At worst, it displays a series of unrelated search results pages while the user tries to focus on typing the search query.Google Instant Search

Although this feature helped to produce faster search results, it did not help in typing quickly.

This is why many disabled the feature. OR Google tried to make things more comfortable with entering keyboard shortcuts, but that did not change the fact that showing results was terribly annoying if you typed long search queries.

The search feature used much more bandwidth as it displayed more result pages on the search phrase.

So Google decided to stop Google Instant Search. THE discontinued the feature, thanks to the rise of mobile and the fact that instant search doesn't work as well on mobile devices for a variety of reasons.

One millionof Google said in Search Engine Land that many searches are performed on mobiles and that mobile devices have "very different inputs, interactions and limitations on the screen."

So if you try to do a Google search today from your computer, you'll get the search suggestions, but you'll notice that the they won't start appearing as you type.

This means you will stay a little longer on the main Google page or on a search results page.

If you have turned off the feature in your settings, or are using another search engine, you may not have noticed the change at all.

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Written by giorgos

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