Η Google announced a multi-million dollar investment in e-commerce company JD.com, hoping to enter the Chinese retail market.
With 550 million dollars, the company will work with JD.com to "speed up how retail ecosystems offer services that are useful, personalized and of high quality".
“With the implementation of the chain supply and JD.com's expertise, and with our technological strength, we will explore new ways in which retailers can make their goods available to their consumers effortlessly, giving them the option to buy from wherever they want," said posting the company.
According to Google, the Asia Pacific region is one of the world's largest and fastest growing e-commerce markets, while Southeast Asian consumers are expected to spend 88,1 billions of dollars online up to 2025.
"These consumers from Asia are ready to buy, but it is difficult to be happy," continued the blog post, signed by APAC President Karim Temsamani.
As part of the partnership, JD.com will participate in Google Shopping, allowing consumers to buy some of its products in many regions of the world.
The contradictions
Here we recall that the European Commission last June imposed a fine Google for abuse of the search engine to promote its own products, displaying them at the top of search results.
China, on the other hand, has long exploited the world's most sophisticated censorship mechanism, also known as the Great Firewall, blocking the services of its major companies. valley.
Social networks like Facebook, Twitter and YouTube are blocked in the country. Lately with a pilot free trade zone operating in Shanghai some access to such content is allowed, although it is still very limited. Services, such as Microsoft Outlook and Gmail, have also been banned by national laws.
The Chinese government has closed streaming services and has issued repeated warnings about the need to clean the content of local websites.
In fact, in early 2016, China upgraded the Great Firewall and began banning the use of VPNs, with the aim of promoting its "healthy development" Internet in China. China's VPN ban went into effect in March 2018.
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