Google removes cookies completely

A significant portion of Alphabet's revenue comes through its subsidiary, . Likewise, a significant portion of Google's revenue comes through search and ads.
To achieve this, the company uses third-party cookies and trackers to track user activity on the web in order to display personalized ads.

However, this seems to change as Google he said that will soon stop watching you on the Web.

An announcement by Google earlier this month says it will phase out support for third-party cookies. It's part of the company's effort to "take care" of online privacy. To this end, Google has confirmed that once cookies are stopped, it will not create new identifiers to track user activity on the web as well as in her.

The company has stated that while other competitors will create alternatives such as PII graphs based on email addresses, it will not engage in the practice, as it will not meet its requirements for user privacy. Instead, it is considering shifting its focus to privacy APIs that will continue to deliver relevant results to advertisers without tracking individuals.

Google reports that:

Developments in aggregation, anonymization, processing in and others ς της ιδιωτικής ζωής προσφέρουν μια σαφή διαδρομή για την αντικατάσταση μεμονωμένων αναγνωριστικών. Στην πραγματικότητα, οι τελευταίες δοκιμές μας για το show a way to effectively remove third-party cookies from the advertising equation and instead hide individuals within a large crowd of people with common interests. Chrome plans to make FLoC-based technology available for public testing with its next release this month, and we expect to begin FLoC-based testing with Google Ads advertisers in the second quarter.

The company says it will continue to work to strengthen links between customers and brand names, but this should not burden users' privacy.

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Written by giorgos

George still wonders what he's doing here ...

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