That level of dominance has repeatedly raised concerns about the company's monopoly power, with some critics arguing it could stifle competition and harm consumers.
Despite various antitrust investigations and lawsuits, Google remains the most widely used searching machine worldwide, with billionmillions searches to be performed on its platform daily. However, this may be the first time in a long time that the company is starting to worry about its position in the market, as the Samsung is considering making Bing her preferred searching machine instead of Google.
Microsoft's Bing has been trying to catch Google for years, but the integration of technology artificialAI ChatGPT on Bing has made it smarter than ever. This is of course a huge threat to Google, which did not have time to launch its own AI, Bard, in such a spectacular way as ChatGPT.
The news of Samsung's adoption of Bing reportedly sent Google into a panic. Google's contract with Samsung currently earns the company an estimated $3 billion in annual revenue, and the loss of Samsung could result in a loss of $20 billion in annual revenue if Apple follows suit and also uses Bing as the default search engine on their devices.
Google is responding by trying to accelerate the development of its own artificial intelligence technologies, with plans recently revealed to offer a new search engine powered by artificial intelligence which will be better than the existing one.
Although Bard, Google's chatbot, wasn't as well received as ChatGPT, the company is obsessed with modernizing its search engine experience, which was worth $162 billion in 2022.