Google dominates the search engine space, by share market which exceeds 90% in most countries.
That level of dominance has repeatedly raised concerns about the company's monopoly power, with some critics arguing it could stifle competition and harm consumers.
Despite various antitrust investigations and lawsuits, Google remains the world's most widely used search engine, with billions of searches performed on its platform every day. However, this may be the first time in a long time that the company is starting to worry about its position in the market as Samsung considers making Bing the preferred search engine over Google.
Microsoft's Bing has been trying to catch Google for years, but the integration of technology artificialartificial intelligence (AI) Chat GPT at Bing has made it smarter than ever. This is of course a huge threat to Google, which did not have time to launch its own AI, Bard, in as spectacular a way as ChatGPT.
The news of Samsung's adoption of Bing reportedly sent Google into a panic. Google's contract with Samsung currently earns the company an estimated $3 billion in annual revenue, and the loss of Samsung could result in a loss of $20 billion in annual revenue if Apple follows suit and also uses Bing as her default search engine on its devices.
Google is responding by trying to accelerate the development of its own artificial intelligence technologies, with plans recently revealed to offer a new search engine powered by artificial intelligence which will be better than the existing one.
Although Bard, Google's chatbot, wasn't as well received as ChatGPT, the company is obsessed with modernizing its search engine experience, which was worth $162 billion in 2022.
