What does Google's "new mobile algorithm" mean? A machine αναζήτησης αλλάζει τον τρόπο που ζείτε. Μπορείτε να ανακαλύψετε, ενώ βρίσκεστε σε κίνηση μέσω του κινητού σας ότι επιθυμείτε με λίγα κλικς, από καταστήματα και εστιατόρια, έως προϊόντα, βιβλία, προσφορές διακοπών, εισιτήρια θεάτρου, και φυσικά κάθε είδους γνώσεις.
2014 iProspect data revealed that 30% of all searches originated from mobile devices, and to date this percentage has increased to 60%. So it's no coincidence that Google is changing its search algorithm, basically rewarding mobile-optimized websites.
This is pretty good news for consumers, but what does it mean for business websites?
It is one of the biggest changes in its algorithm Google for years, and therefore should be taken seriously. As of yesterday, the "mobile friendliness" of websites has begun to play an important role in how they rank in Google search engine results.
With cell phone searches having increased 10% more than searches made by computers, non-mobile web sites are at risk of losing up to 1 / 3 traffic.
How to test whether your page is mobile-friendly by Google?
The new algorithm will scan every page of the sites, checking load times, design, and mobile optimizations. Currently, it is not looking for pageviews on tablets, αλλά είναι πιθανό να το δούμε σαν ανακοίνωση από την Google, το ερχόμενο space.
The main things to keep in mind are to use text sizes that are readable without zoom, content to fit on the screen, so scrolling and zooming are not necessary. Pages should not use Flash as it is not usually supported on mobile devices, and Google's algorithm seems to hate it.
If you have corrected all the above you can check it by clicking here you from Google mobile friendly test.
What can you do if your page does not pass the test?
The Google algorithm does not apply to each page, meaning the company will not search the whole website (all its pages). This means that you should focus on the part of your website that accepts most visitors.
Google will also take into account the usability of a website, meaning it will measure the number of clicks needed for a particular job, which means you should avoid having to buy confused procedures for making purchases or booking tickets, etc., to have best SEO.
If you see that you can not do it, contact a specialist.
What are the positive ones?
If you have a website and are trying hard to optimize your customers' mobile experience, you will benefit a lot from your competitors who are lagging behind. On the other hand, if you are left behind in optimizing your mobile website, the ranking of your site will begin to fall (in tartar).
So you understand that it is in your best interest to offer your customers (or readers) an optimized mobile experience.
Taking into account the rate at which mobile searches grow, especially in emerging markets, the opportunity is enormous. Google's algorithm will make your page or business more competitive, so it's worth making changes right away.
The article was written by Nathan Barling, iProspect Global Product & Business Strategy VP and published on TNW.
