Google announced today that it will release new updates for the service of Search (Google Search) in the coming weeks that will aim to make it easier for users to find high-quality content.
The new ranking improvements will help reduce low-quality or unoriginal content that ranks high on searching results.
Google says the update will specifically target content created primarily for search engine ranking, also known as “SEO-first,” rather than human-sourced content. Her tests companys have shown that the update will improve the results users find when searching for content such as online educational materials, as well as arts and entertainment, shopping and technology content.
The new updates will help reduce the number of low-quality results from sites that have learned to game it system with SEO optimized content to rank high in search results.
Google says that users should start seeing content that is actually useful rank more prominently points in the search results. The company plans to improve its systems and leverage these improvements over time.
"If you're looking for information about a new movie, you may have come across articles that aggregate reviews from other sites without adding their own beyond what's available elsewhere on the web," the company says in a post on her blog.
“This isn't very helpful if you're expecting to read something new. With this update, you'll see more results with unique information, so you're more likely to read something you've never seen before.”