According to a blog post on Google, the company will soon stop scanning emails in the Gmail service for advertising purposes.
Gmail scans your emails for various purposes. It tries to ensure that it does not contain unwanted or malicious programs, but it also uses the information it records for advertising purposes.
Data protection institutions have criticized Google several times for this practice, and Microsoft has not forgotten not to use the event for the same reason in the infamous advertising campaign Scroogled.
Google uses the information it receives from scans of e-mails combined with other information from each user from other sources, to display targeted ads.
Google states in Gmail Terms of Service:
Our automated systems analyze your content (including emails) to provide personalized product features such as custom search results, personalized advertising, and crawling of unwanted and malicious programs. This analysis takes place when the content is sent, received and stored.
Google's Diane Greene, he said change to a new publication on the official Google blog at 23 June 2017.
G Suite's Gmail is no longer used as a solution for ad personalization, and Google has decided to implement the process later this year in free Gmail service.
Free Gmail content will not be used or will be scanned for personalization of ads after this change. This decision aligns Gmail ads with how we adjust ads to other Google products
The decision was not taken by Google's advertising department, but by the company's Cloud department. The rationale behind the decision is that Google Cloud believes that organizations may not use Google services due to the privacy implications that accompany the scanning of emails for promotional purposes.
Google's G Suite never applied an email scan to serve ads to service users.
The result of course will be positive for users of the free Gmail service as the free Gmail will no longer show ads.
However, the ad selection process will use other sources of information available to projection ads to Gmail users, for example from searches or from their activity YouTube.
Google is reportedly competing with Amazon and Microsoft in enterprise cloud services. The income του τμήματος Cloud της εταιρείας αυξάνονται, καθώς το G Suite έχει περισσότερους από 3 millions users since June 2017 and its usage has doubled from the previous year by large enterprise customers according to the announcement.
Nephew