Gmail scans your email messages for several purposes. It tries to safeguard that they do not contain unwanted or malicious proletterthem, but also uses the information it records for advertising purposes.
Data protection institutions have criticized Google several times for this practice, and Microsoft has not forgotten not to use the event for the same reason in the infamous advertising campaign Scroogled.
Google uses the information it receives from scans of e-mails combined with other information it has about each user from other sources, to display targeted advertisements.
Google states in Gmail Terms of Service:
Our automated systems analyze your content (including messages ηλεκτρονικού ταχυδρομείου) για την παροχή προσωπικών χαρακτηριστικών του προϊόντος, όπως προσαρμοσμένα αποτελέσματα αναζήτησης, εξατομικευμένη διαφήμιση και ανίχνευση ανεπιθύμητων και κακόβουλων προγραμμάτων. Αυτή η ανάλυση πραγματοποιείται όταν το περιεχόμενο αποστέλλεται, λαμβάνεται και αποθηκεύεται.
Google's Diane Greene, he said change to a new publication on the official Google blog at 23 June 2017.
G Suite's Gmail is no longer used as a solution for ad personalization, and Google has decided to implement the process later this year in free Gmail service.
Free Gmail content will not be used or will be scanned for personalization of ads after this change. This decision aligns Gmail ads with how we adjust ads to other Google products
The decision was not made by Google's advertising department, but by the company's Cloud department. The reasoning behind the decision is that Google's Cloud division believes that organizations may not use them services of Google because of the privacy implications of scanning emails for advertising purposes.
Google's G Suite never applied an email scan to serve ads to service users.
The result of course will be positive for users of the free Gmail service as the free Gmail will no longer show ads.
However, the ad selection process will use other available sources of information to show ads to Gmail users, for example from searches or YouTube activity.
Google is reportedly competing with Amazon and Microsoft in enterprise cloud services. The company's Cloud division's revenue is growing, as G Suite has more than 3 millions users since June 2017 and its usage has doubled from the previous year by large enterprise customers according to the announcement.