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When you shop online, you want to find the products you're looking for quickly and easily. And marketers want to promote those same products. For this reason, the Google Search displays advertisements shopping, connecting our users with thousands of advertisers, big or small, in ways that work for everyone.
We think its decision European Commission for online shopping underestimates the value of this kind of quick and easy links. While some comparison sites obviously want Google to show them more clearly, our data shows that users usually prefer to use links that direct them directly to the products they want, rather than websites where they will have to resume their searches.
We believe the existing shopping results we provide are useful and a much improved version of the older text-only ads we ran a decade ago. Showing ads that contain images, ratings, and prices benefits us, our advertisers, and above all, our users. And we only show them when your feedback tells us they're relevant. Thousands of European marketers use these ads to compete with bigger ones Companies such as Amazon and eBay.
When the European Commission asks us why some comparison shopping sites haven't done as well as others, we think they should take into account the multitude of sites that have developed these days - including the big online shopping sites like Amazon and eBay. With its comparison tools, ratings, millions of merchants, and a huge variety of products, from shoes to everyday groceries, Amazon is a big competitor and has grown to be the first "destination" users turn to when looking for products. And as Amazon has grown, it's only natural that some comparison services have proven less popular than others. We compete with Amazon and other websites for online shopping searches by showing more useful product information.
When you use Google Search to search for products, we try to provide you with what you are looking for. Our ability to do so well doesn't do us or anyone else any favors by clicking here or seller- is the result of hard workand continuous innovation, based on user input.
Given the data and respecting the positions of the European Commission, we disagree with the results announced today. We will look at the Commission's decision in detail as we are thinking of proceeding with an appeal and look forward to continuing to make our positions clear ".
