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When shopping online, you want to find the products you are looking for quickly and easily. And traders want to promote these same products. For this reason, Google Search displays shopping ads by linking our users to thousands of advertisers, large or small, in ways that are useful to everyone.
We think its decision European Commission for online shopping underestimates the value of this kind of quick and easy links. While some comparison sites obviously want Google to show them more clearly, our data shows that users usually prefer to use links that direct them directly to the products they want, rather than websites where they will have to resume their searches.
We believe our existing purchase results are useful and are a much improved version of the older ads we displayed a decade ago that contained only text. Showing ads that contain pictures, ratings and prices benefits us, our advertisers and above all our users. And we only show them when your comments indicate they are relevant. Thousands of European marketers are using these ads to compete with larger companies such as Amazon and eBay.
When the European Commission asks us why some comparative shopping sites have not managed them as well as others, we believe it should take into account the number of websites currently being developed - including major ecommerce websites such as Amazon and eBay. With its benchmarking tools, ratings, millions of dealers and a huge variety of products, from shoes to everyday shopping, Amazon is a major competitor and has become the first "destination" for users to search for products. And as Amazon has developed, it is natural that some comparison services have proven to be less popular than others. We compete with Amazon and other websites to search for online shopping with more useful product information.
When you use Google Search to search for products, we try to provide you with what you are looking for. Our ability to do so well does not favor us or any other website or vendor - is the result of hard work and continuous innovation based on user information.
Given the data and respecting the positions of the European Commission, we disagree with the results announced today. We will look at the Commission's decision in detail as we are thinking of proceeding with an appeal and look forward to continuing to make our positions clear ".
