On the occasion of a video that was republished with great speed παγκοσμίως, στους New York Times τέθηκε ο προβληματισμός για το τι είναι αυτό που κάνει τελικώς ένα theme popular in the internet world.
The story presented in that video concerns the rescue of a small kitten by firefighters. The kitten is rescued by a sensitized firefighter, who provides the first aid to the pet. However, the video does not show the end of the story, where the kitten despite the efforts could not be held alive, since he had already inhaled a lot of smoke.
The editor-in-chief of the Gawker website, Mr. Cimmerman, published this news revealing all the truth. "The video went unexpectedly well for everyone who republished it except for Gawker," he notes. The addition that informs the public that the kitten has not succeeded in regaining its popularity. Most of them preferred to republish a heroic, moving story without damaging it.
According to a study by the University of Texas in which 256 participants took part, users prefer to post on their personal accounts a pleasant video and in general that it can activate strong emotions. "People repost issues which can raise emotionally charged reactions with usually a positive sign", notes the University's social psychologist, Ms. Guadagno.
However, pressing the "button" of the notification is determined and directed by the ego. The construction and demarcation of an online persona has evolved into a daily engagement that ultimately seems to define the Freudian "I".
According to Chartbeat, the company that measures online traffic, many Twitter users are republishing articles on their social networking accounts without having read them. Conclusion resulting from the mismatch of text size with time and the attention the user finally devotes to.
Όπως οι σκονισμένοι τόμοι βιβλίων που δεν έχουν διαβαστεί σχεδόν ποτέ, αλλά κοσμούν περίτεχνα την βιβλιοθήκη στο σαλόνι, έτσι και τα διάσημα «posts» στα προφίλ του Facebook και του Twitter βρίσκονται εκεί για να δημιουργήσουν την εικόνα που ο χρήστης επιθυμεί για τον εαυτό του.
People build their internet identity by communicating the "right" themes, as they want to think and match them with the content they "upload" to their profiles in social media.
