Nat Brown, one of the first engineers to work on 1999's Xbox, said in a news article on his personal website that the company is losing a frightening opportunity by keeping its platform closed to developers, which Apple could to exploit to escape years ahead of the competition.
"Why can't I write a game for xBox [sic] tomorrow using $ 100 tools and my existing Windows laptop and try it on my xBox at home or at a friend's house?" Brown writes. "Why not then distribute it digitally to a decent store, give a 30 percent share and get rich if it's a good game like I can on Android, iPhone or iPad?"
Brown then focuses on user experience, suggesting that the Xbox lags far behind iOS. "If Apple wants it can just kill PlayStation, Wii-U and xBox by presenting an app ecosystem for Apple TV. I'm already making enough money on iOS - I will be the first to write apps for Apple TV when I can and I know that I will make money, "says Brown. "I would do it for xBox if I knew I would make money."
He notes that even though Apple TV is not a gaming console, 5.3 has sold millions of 2012 devices with 90 percent annual growth over Xbox 360 that made 9 million 2012 sales with 60 percent annual reduction. You can read his entire article here.
A few days ago, Valve's Gabe Newell in a statement expressed a similar concern that Apple TV could be the biggest threat to Steambox. Undoubtedly the future of Apple TV is the App Store and applications. What remains to be seen is when the company will decide to do it and in what form
Dimitrios Georgoulas @ GreekAppleNews