Retailers on the Internet are very good at inventing tricks that will make money out of your pocket. We have seen all of us and everywhere, Online shopping online, our city, our neighborhood. They are experts in interfering with our brains and influencing our decisions.
Below you will find some of the most popular tricks used in Internet and not only.
Expensive items that make the less expensive to look very good.
Bidders are used by Internet sales companies (and not only) to push the consumer into buying a particular model.
Let's take the example Apple has used to use this strategy for years. For example, Apple's smart clock is in thirty-eight different designs, ranging from 349 to 17.000 dollars. Very expensive releases will never be at the top of sales, but they have never been made for this purpose.
The job of these versions is to make all the "cheap" versions of $ 349-549 look like very good deals.
Consumers who may be fooling the idea of buying a SmartWatch for over 300 dollars will think very seriously to buy one that costs 350 when there are almost the same as 17.000 dollars.
To avoid this kind of misleading, you should consider your real needs and then find the best version of a product that will meet these needs.
High-low pricing and well-known coupons
High-low pricing is known to all. It happens when retailers show a relatively high "daily price" and reduce it through coupons. Of course, companies will never admit that they did not expect to sell this item at its original price.
And if you sell it you know who bought it and what we call it.
You will often see such high-low prices on websites such as American Eagle, Gap and Banana Republic.
Just prior to the release of the coupon, you will raise prices to make it appear that the coupon makes you an amazing offer. The many coupons are a way that traders use to trick you and spend more
Dynamic pricing decides what to charge you with base your history
Dynamic pricing happens when retailers tap into your browsing history, purchase history, or even physics your location to determine what they will charge you.
They are basically trying to figure out how much you can spend based on how often you pay the full amount, what types of items you are interested in, what else you are looking for, how "wealthy" your zip code is.
Dynamic pricing, in some of the above forms, has been used by online retailers such as Amazon, Orbitz, Staples, and Home Depot to maximize their profits.
Websites differentiate prices based on the information you provide. If you think the price you see on a web page is what you see, you are laughing.
Try to browse or disable third-party cookies anonymously, and then check to see if the price of a product remains the same.
The website is able to "know" you from your habits and charges you accordingly. You can also check the prices from a mobile device to see if they are different.
Some websites use different pricing based on the device you are using: if you are with mobile, Mac or PC.
Always try to compare products to make sure you find the best price available.
Valuation of prestige and believe that the highest price is equal to Higher Quality
It's a common pricing strategy that makes you believe that because the price is high, it means the quality is superior.
Sometimes this is true, but sometimes it is not.
Examples include perfumes, jewelry, and even news cars. Όταν βρείτε φθηνά αρώματα, η πρώτη αντίδραση είναι συνήθως να αναρωτηθείτε τι δεν πάει καλά με αυτό, και συχνά αγοράζετε την πιο ακριβή έκδοση.
Also, many car manufacturers use prestige pricing when creating prestige. Consider Nissan and Infiniti: Both are built with the same chassis and engine, but the Infiniti line has a higher "prestige" due to price.
Valuing pricing often comes with advertisements from celebrities. Do not fall into the trap, read reviews to determine if the value you see really matches what you will get.
The charming pricing makes you think the price is lower than it is
We all have prices like 19,99 or 9,97 dollars. The trick is known and fairly obvious.
But as we read from left to right, we see the first number of the honor and we stand on it. According to a study conducted by the Consumer Survey magazine, the "left digit" phenomenon has a significant impact on market decisions.
Whenever you see a value with 0,99 or 0,97, try rounding up before you decide.
"Open your wallet" Pricing measures to buy things you do not need
Have you ever noticed that there are usually unusable things near the entrance or showcases of retail outlets? All that you had no intention of buying, but tempting you with the advertised price. The same happens with online stores. Showcase is a trap.
The only purpose of these depictions is to make you think you will save money in the hope of opening your wallet. If you open it it's too late. It is good to know and remember the obvious. All windows are adorned for one reason only, to decontaminate the consumer. Just go ahead and buy what you really care about. .
We all like our offers, but it's important to be sure they are real.
