Of course, since we are talking about the latest update. But keep in mind that in recent years, in every iPhone presentation from Apple we hear the same expression.
They have a faster processor and a larger capacity battery that offers greater autonomy. The announcement of dual eSIM support was slow to come but it finally came, considering that too many Android devices have been supporting dual cards for years.
All its models iPhone 13 have a new screen with Super Retina XDR technology (120Hz).
To be fair, the new iPhone is a small technological marvel, but all its new features were expected as a natural evolution of the product. What is really missing is the innovation, ie the Feature that will make the iPhone first again in sales.
Let us remind that the Apple has ceased to be first in sales. So the presentation of each new iPhone is one of the most important weapons the company has to stand in the market. In 2020 more than 194 million people bought an iPhone and the Apple remained the most "valuable" technology company in the world, with its value reaching 2,5 trillion. dollars.
Of the $ 274 million the company received last year, 50% came from the iPhone.
So this year the year starts with an expected iPhone, but also an upcoming lawsuit that targets the company's App Store.
Her App store Apple earned more than $ 64 billion in 2020, according to a CNBC analysis.
That's up from about $ 50 billion in 2019 and $ 48,5 billion the company earned in 2018, according to the same analysis, suggesting that App Store sales growth accelerated very quickly during Covid. -19.
Epic Games, its opponent Apple, will continue the legal dispute by appealing. The developer company claims that the Apple violates federal antitrust laws. Recall that the Apple has already lost the in-app purchase from the first court.
So an advanced iPhone 13 and not a revolutionary apparatus, along with an ongoing legal dispute aimed at a section that contributes significantly to its annual revenue Apple, does not seem to be the best conditions to start the new financial year of the company.
We hope the iPhone 13 does not bring bad luck to the company.