The iPhone 13 was unveiled last night and Apple CEO Tim Cook said it was "the best and most powerful iPhone of all time."
Of course, since we are talking about the latest update. But keep in mind that in recent years, in every Apple iPhone presentation we hear the same expression.
Apple's new smartphone of course brings the ability to connect to 5G networks and comes in many variations for every taste: iPhone 13 Mini, iPhone 13, iPhone 13 Pro and iPhone 13 Pro Max.
They have a faster processor and a larger capacity battery that offers greater autonomy. The announcement of dual eSIM support was slow to come but it finally came, considering that too many Android devices have been supporting dual cards for years.
All iPhone 13 models have a new screen with Super Retina XDR (120Hz) technology.
To be fair, the new iPhone is a small technological marvel, but all its new features were expected as a natural evolution of the product. What is really missing is the innovation, ie the Feature that will make the iPhone first again in sales.
Recall that Apple has ceased to be first in sales. So the presentation of each new iPhone is one of the most important weapons the company has to stand in the market. In 2020, more than 194 million people bought an iPhone and Apple remained the most "valuable" technology company in the world, with a value reaching 2,5 trillion. dollars.
Of the $ 274 million the company received last year, 50% came from the iPhone.
So this year the year starts with an expected iPhone, but also an upcoming lawsuit that targets the company's App Store.
Apple's App Store grossed more than $ 64 billion in 2020, according to a CNBC analysis.
That's up from about $ 50 billion in 2019 and $ 48,5 billion the company earned in 2018, according to the same analysis, suggesting that App Store sales growth accelerated very quickly during Covid. -19.
Epic Games, Apple's opponent, will continue the legal dispute by appealing. The developer company claims that the Apple violates federal antitrust laws. Recall that Apple has already lost the in-app purchase from the first court.
So a sophisticated iPhone 13 rather than a revolutionary device, along with an ongoing litigation aimed at a segment that contributes significantly to Apple's annual revenue, does not seem to be the best conditions to start the new financial year of the company.
We hope the iPhone 13 does not bring bad luck to the company.