After iPhone X: You're in an electronics store. You watch some TV and go home after being recorded by the cameras of stores.
This data is then intersected with other databases that already contain your person's data. Your face is today the focus of a very targeted campaign.
For example, smart TV that already has a camera already recognizes your face and could now help you serve ads just for the new TV you are thinking, since the cameras in the store you were in before you recorded interest in specific device.
If the TV is different from your home TV, you might never see this ad.
You do not have to sign up or consent, you just have to have a person and be as indifferent as we all are with the terms of use.
This is not a scenario that will happen in the distant future. It could become reality within a few months.
Apple has introduced face-identifying skills with the iPhone X, which comes next month.
Apple will use your face data to unlock a device (iPhone X), but also to show the cute "animojis," the moving emoji faces that watch their movements of your face.
Η Apple Lossless Audio CODEC (ALAC), claimed that your face data will remain on your phone not in the cloud, but its terms servicethey can change. And Apple won't be the only company to have the product with the composure not to tap into our facial data.
There are companies that play and care about the person for a long time, use your face data to create some kind of plaque or some illusion. Every time your person's data is stored, there is the ability to process based on mechanical learning through an AI.
So what are the consequences of your person's data leak?
Only the Facebook has 1,2 billion faces that have been scanned, stored and recognized, according to the Economist. Facebook users in return get the convenience of auto-tagging, but their faces are used as yet another piece of data in Facebook's monetization toolbox.
Did you ever read these terms and conditions? Animojis could come after, along with various beauty filters. Using our unlimited narcissism, Facebook could create more accurate marketing with more precise distinctions.
What if all digital cameras outside our home use hi-def cameras to recognize people on the road?
Mass numbers of faces could be recognized by the cameras to pinpoint the products they own: 30 percent bought a certain car, 15 percent own winter boots, and so on.
Like it or not, this technology is not going backwards. Will commercial businesses say no? Of course not, but they should use technology responsibly and maintain some degree of consumer trust. Pillar no. 1 for building relationships between customers and companies is trust. It can take years to build and seconds to disappear.
So if tomorrow after tomorrow there are some who are thinking of using this technology, they should be honest with the terms of use, store the data safely, and also report that they do it.
Of course, all of this is true today for other information-data collected by companies, and we have seen that they are not always happening.
This time, however, we are talking about data that accurately identifies us, not a password and a pseudonym.
