An analyst firm interested in forecasting the sales of smartphone of Apple asked 1.500 owners iPhone why haven't they bought the iPhone X. Yes there are too... Fortunately!
Philip Elmer-DeWitt of Ped30 published the research in detail conducted by Piper Jaffray analyst Mr. Michael Olson. The survey reports that nearly 40% of iPhone owners said they haven't gotten the new device because the iPhone X is too expensive or because they prefer a larger screen.
One-third of respondents said the iPhone X was too expensive, while eight percent wanted a larger screen.
However, 44% said they have not upgraded to iPhone X because their current iPhone is working fine, which could mean they could upgrade if the new device was attractive enough not to be compared to the existing device their.
17% said they had not bought the new device for some other reason.
Apple is expected to release three new iPhones this fall, and Olson believes these will appeal to consumers who didn't buy the iPhone X because priceς, ή λόγω του μεγέθους της screen.
The analyst predicts that Apple will sell 233,8 millions phones in 2019, but its 2018 sales estimates fell to 226,3 million from the 230 million devices it had previously reported.
"Based on our research, there is a large pool of potential iPhone buyers looking for a bigger screen or a lower price and therefore can look forward to the next batch of devices in the next calendar year," says Olsen.
A report by Bloomberg last month reported that Apple plans to release three new iPhones, a larger iPhone, an iPhone X upgrade, and a cheaper device that will look like the iPhone X but have hardware that will allow for a lower price.
The cheaper iPhone will not have the exact OLED screen of the iPhone X, but an LCD screen along with the iPhone 8 hardware without the iPhone X stainless steel. Some Apple analysts expect it to have a 6,1-inch screen, but without 3D Touch.