Apple announced its financials Results for the second quarter of fiscal year 2016 which ended exactly one month ago on March 26. Apparently the company is experiencing a steep decline in its sales.
Cupertino's company, with a press release, said last-quarter earnings reached 50.600.000.000 dollars, with net profits of 10,5 billion dollars, or 1,90 dollars per share. The numbers appear to be much lower than those they had presented in the corresponding quarter last year.
For example, the company announced last year's 58 $ 2 billion earnings with a net profit of 13,6 billion, or 2.33 dollars per share.
The above figures are of course not random. It seems that iPhone sales have fallen sharply in recent months, most likely due to the invalid iPhone SE, which has not excited buyers globally.
Still, Tim Cook, CEO of Cupertino, seems optimistic:
Our team reacts exceptionally well to strong macroeconomic headwinds. We are very pleased with the continued strong growth in revenue from services, thanks to the incredible strength of the Apple ecosystem and our growing base of over a billion active products.
What do the numbers say?
The company managed to release 51.200.000 iPhones in the second quarter of 2016, which translates into a drop of one 16% of the 61 million iPhones it released a year ago. 67 per cent of quarterly revenue comes from international sales.
In the same press release, the company announced that iPad sales continued to fall in the second quarter of 2016, as they only managed to sell 10,3 million iPads, which means a decrease of 19% compared to 12,6 million iPads a year ago .
Why
Apple's Jobs seems to be a story. The new Apple, as Tim Cook's company, continued to enjoy the glories and brand awareness that Jobs created.
A brand name intertwined with innovation, smart products and design which was ahead of its time.
In the time of Tim Cook, innovation is called Apple Watch, iPhone SE, or pink gold color?
Apple should stop being Jobs's child and become the mother of new innovative products that will make it regain its old glory. (Perhaps history reminds her Greece of today;)
Otherwise; The numbers unfortunately are relentless ...