Although the pace of sales on smartphones continues to decline, the startup of KaiOS software, which started in 2017 from the ashes of the failed Mozilla OS project, bets that there is still a large lucrative market for cheaper mobile phones.
KaiOS is trying to integrate more services of Google in its operating system, and specifically Google Assistant, them Maps της Google αλλά και μια εφαρμογή του YouTube. Η εταιρεία έχει ξεκινήσει συνεργασίες με την Nokia, αλλά και με την Jio μια εταιρεία constructionς mobile from India, and hopes to hit the market for cheaper devices.
For the record, KaiOS earned $ 22 million from Google last year and had already begun development to add key features of Assistant and Maps to its operating system.
At the same time, KaiOS started partnerships with some new mobile phone manufacturers. This is how we will see the KaiOS operating system on Ooredoo and Orange devices. The company also released the first advertising SDK, KaiAds for its operating system. The new additions open doors for so many new ones characteristics, such as banking, access to health services, education and many other services.
The last 10 years have seen the rise of smartphones running Apple's iOS and android Google was inevitable, as the oligopoly leaves no room for expansion. The KaiOS operating system comes as a supplement for those who want to have a laptop in their pocket but do not have the budget to get a device with Android Or with IOS.
In developing markets, there is a need for very cheap smartphones, but with as many features as expensive devices offer. It's a way of bridging the digital divide in places where a phone is a person's only way to access the Internetnetwork.
"Yes, smartphones are quite affordable, as the cheaper models now cost around $ 35, but with KaiOS they will cost $ 15-20. It's half the price of a smartphone, ”says Sebastien Codeville of the company.
"There are 2G cell phones that are priced at $7-8, but they don't have access to most cell phone services." KaiOS is something in the middle and moreover its lifespan battery it can reach five days on a single charge.
In the more mature markets, there are certain categories of users who do not want to spend for a smartphone. "Older people are looking for phones with keyboards as it is difficult for them to use a touch screen. There are employees who are looking for more durable products and smartphones are not for them. ”
This is why a company like Google, whose Android operating system helped create the $ 50 smartphone, is working with KaiOS.
"We are a distribution platform for inaccessible customers," said Codeville. Nevertheless, he admits that Android is KaiOS's biggest competitor.
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