Η ρώσικη εταιρεία ασφαλείας Kaspersky Lab αποκάλυψε έναν τολμηρό επανασχεδιασμό στο λογότυπό της που συμπεριλαμβάνει και την αφαίρεση της λέξης “Lab”.
The company also updated its logo by removing the three small triangles and the two huge S from “Kaspersky. ”
According to the company he removed the word Lab because it's essentially for nerds. The company also reported the news appearance of logoυ “αντανακλά την εξέλιξη της επιχειρηματικής εστίασής μας από το “cybersecurity” στην ευρύτερη έννοια του “cyber-immunity.” Ok, ότι πει το τμήμα marketing!
Perhaps after the company's adventures on USA, the marketing department decided to find out why some criticize Kaspersky, starting with what's wrong with their logo.
Before the news breaks with her Huawei, Kaspersky was already victim of the US government from 2017.
But the company "pursuing its mission to save the world" changes its visual identity to reflect its "core values" and the essence of what Kaspersky describes as security company.
I wonder if this beautiful logo bumps Uncle Sam…
See also old company logo so you can tell the differences:
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