Kaspersky Lab: The composition of the modern home is changing, bringing with it a new era of the "smart" home, which on average consists of 2,4 people, 0,3 pets and more 6,3 connected devices per house. With appliances playing an important role in today's homes, Kaspersky Lab has introduced Kaspersky Internet Security and Kaspersky Total Security updates to help people take care of their devices in the same way as pets and those who stay down from the same roof.
There are now more devices in every home than there are people and pets, and these devices are playing a significantly more important role in home life with people using them for everything from surfing the internet to online markets and sharing videos of purring cats.
Still, this increased connectivity raises security concerns, which are worsened by the fact that, according to the Kaspersky Cybersecurity Index, two fifths (39%) of people leave their devices unprotected against digital threats such as chaos, malicious software, financial fraud and more.
The latest versions of Kaspersky Internet Security and Kaspersky Total Security are designed to protect the modern household by helping people look after connected devices and every aspect of their digital life in the way they already protect family members and their pets.
When the "smart" house wakes up, it connects to the Internet
With 6,3 devices, the average household today spends most of the time awake surfing the Internet and the more people surf the Internet, the higher the risk of being malicious or malicious.
In its annual survey, Kaspersky Lab found that 63% of Internet users are concerned about phishing email and web pages. To address this concern, Kaspersky Internet Security and Kaspersky Total Security include anti-phishing technology to prevent users from falling victim to forgery or spam, fake web pages, or fraud. Additionally, the updated URL Advisor tells the user if the search engine link ends up on a trusted, suspicious, dangerous or phishing website through a special link near each link.
House is where the important facts are
Along with fears about fake websites, affiliated households are also worried that they will lose the information stored on their average 6,3 devices, with photos being identified as their most valuable data. In fact, Kaspersky Lab's research has shown that for many, losing their digital photos causes more stress than even a pet separation or illness.
As their data is so valuable, more than half of Internet users (56%) worry about their data being stolen by the ransom requirement, which are set to increase after the recent epidemic WannaCry. To help people living in "smart" homes maintain peace of mind, Kaspersky Internet Security and Kaspersky Total Security solutions include anti-ransomware functions of the company, which have been updated to be able to deal with even the most sophisticated ransomware.
Η κάθε οικογένεια θέλει να κρατάει «τα εν οίκω μη εν δήμω», αλλά στη σημερινή εποχή των «έξυπνων» σπιτιών η ιδιωτικότητα των ανθρώπων συχνά κινδυνεύει όταν είναι online. Για το λόγο αυτό, οι άνθρωποι ανησυχούν ότι τα δεδομένα τους θα πέσουν στα χέρια άλλων με κάποια από τα δεδομένα που φυλάσσονται στις προσωπικές τους συσκευές να είναι τόσο ευαίσθητα που το 44% των χρηστών δεν θέλει να τα δει κανείς άλλος. Για να διασφαλίσει ότι τα δεδομένα των χρηστών θα παραμείνουν στα δικά τους χέρια, η νέα λειτουργία App Lock για Android προσφέρει ένα επιπλέον επίπεδο προστασίας μαζί με έναν μυστικό κωδικό για τους χρήστες για να προστατέψουν συγκεκριμένες applications, such as instant messaging services, social media, email or other private information from prying eyes in case a third party gains access to their device. Users can also take advantage of the Kaspersky Secure Connection service that is built into Kaspersky Internet Security and Kaspersky Total Security and encrypts all user movements when connected to unsafe Wi-Fi or a sensitive website.
Affiliated children at the center of the house
While there are clear concerns about data security and user privacy, "smart" home also raises concerns about the most vulnerable family members that are increasingly connected to the Internet. 60% of people, for example, worry that their children may have uncontrolled access to inappropriate content on the Internet. Kaspersky Lab developers included the company's reputed parental controls in the latest version of Kaspersky Total Security. These allow parents to set time limits for specific devices at home, restrict applications that children can use, and prevent access to adult content websites, inappropriate language, or information about narcotics, and much more, all built into Kaspersky Safe Kids.
Elena Kharchenko, Kaspersky Lab's Head of Consumer Product Management, said: "Our devices affect the way we and our families live our lives. They give us the power to connect, learn, communicate and complete basic transactions wherever we are. Assist our lives and it is not surprising that in the new era of the "smart" house there are more devices than people and pets per house.
And he continued: "But as we know from our research, continuous connectivity brings with it natural concerns about internet security - from the fear of being scammed, to the worries about what our children see when they are online. These are the concerns we have encountered with the latest versions of Kaspersky Internet Security and Kaspersky Total Security. These are security solutions that offer people a smarter way to take care of their family's digital world without interfering with their online experience. ”
More information about Kaspersky Internet Security and Kaspersky Total Security you can find here.
