Until recently, the LinkedIn allowed a small group of "Influencers", such as Richard Branson, Bill Gates and Barack Obama, to publish their thoughts and advice in the form of blog posts. As reported in his publication TechCrunch, this is now changing, as the well-known professional network is preparing to open access to this particular “publishing platform» to all its users.
According to the publication, this opening will take place in stages, with access opening initially to 25.000 English-speaking users. The process is expected to be completed in about two months.
"One of our big, strategic bets for the company is LinkedIn to become a key, professional publishing platform, "said Ryan Rowlanski, a company executive. "We do this because we want LinkedIn to become the place where members can grow into productive, successful professionals - not just where you're trying to find a job, or looking for another person."
The company launched the network of "Influencers" last autumn, with approximately 150 "thought leaders", who have since grown to around 500. This figure will remain broadly unchanged, although Rosalinski told TechCrunch that the new open access to publications in LinkedIn could potentially allow users to enter these lists by writing publications aimed at a wider audience.
Influencers' posts are particularly popular on the network, achieving high traffic. According to the report, the company is also adding to the Influencers some "powerful" names in the business space, such as Nissan CEO Carlos Ghosn and its creator applications Summly and now Yahoo! executive Nick D'Aloisio.
Source: naftemporiki.gr
