Made on YouTube new tools for everyone

Google is detailing a series of new tools designed to help viewers discover new content they love, empower creators with Artificial Intelligence (AI), and open up new horizons for sustainable business growth. Let’s take a look at what the company has to say:

Today, its content creators YouTube are a defining cultural force of our time. They are creating next-generation media businesses, launching global brands, and redefining modern storytelling. With more than 20 million videos uploaded to the platform every day, our responsibility is clear: to ensure that our technology stays one step ahead of the way the world creates, discovers, and connects.

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At this year's Made on YouTube conference , we're introducing a range of new tools designed to support the entire creative journey, helping viewers discover their new favorite content, empowering creators with AI-assisted production, and opening new horizons for sustainable business growth.

The following are the most important points of the announcements:

Watch, buy and listen your way

Our goal is to make discovering new content even easier, whether you're watching videos, shopping, or listening to music on any device.

Soon, you’ll be able to design your own personalized feed on your home screen, based on your mood or interests, using commands like “Fun podcasts for my 30-minute commute,” “Evening documentaries, ” or “Help me discover new DIY creators .” You’ll also be able to save multiple personalized feeds to your home screen, which will automatically refresh with new suggestions.

We're also expanding Ask YouTube into a personal shopping guide , while introducing new ways to explore content from your favorite artists or discover new podcasts for your commute.

Shorts can now be organized into standalone seasons and episodes, making it easier than ever to watch short-form series and content. Discover Shorts Series and other TV announcements here.

Smarter creation. Stronger protection.

Creators come to YouTube to tell great stories, not to waste time editing, curating, and managing their channel. So we’re introducing new tools that make it easier to produce and publish videos.

Among them is a new interactive editing tool for Shorts and the YouTube Create app, which guides you step-by-step through every stage of editing. Start with suggested commands or your own to create a first draft, and continue the conversation by choosing personalized suggestions like automatically removing pauses, rearranging shots for better pacing, and more. All while maintaining the ability to edit manually at any time.

YouTube Studio is evolving into a complete creative partner, offering support across the entire spectrum of production, curation, and channel strategy. Creators can now use Studio to get personalized advice on early drafts of videos, create video thumbnails that match their channel’s style, and conduct A/B tastings, comparing up to three different edits to see which one resonates with their audience the most. Learn more about the features here.

At the same time, as the video production landscape evolves, protecting your face, voice, and personal brand is more important than ever. Now, our matchmaking technology is coming to your mobile phone, allowing you to register, receive alerts for potential matchmaking, and take action wherever you are. We’re also now connecting voice detection with facial recognition, boosting the overall accuracy of results and further protecting your image.

Supporting the largest fan communities in the world

We're introducing new tools for live streaming and communities, designed to bring creators and their fans closer than ever before.

We’re rolling out major updates to Live, including the introduction of Live Showdowns, where creators can link their live streams for friendly competition, real-time automatic dubbing to reach global audiences, and the expansion of “Watch With” to long-form videos so you can experience the experience with your favorite creators and communities. Discover all the announcements for Live here.

We're also introducing new ways to connect with your community, from dedicated members-only spaces to intelligent comment management powered by Artificial Intelligence (AI). See all the details here.

Upgrading trade partnerships

We’re simplifying the commercial partnership process from start to finish. YouTube Creator Partnerships helps creators get noticed by brands interested in working with them, and soon Ask Studio will make it easier to write custom proposals, create pitch decks, and close deals in less time.

And creators don’t have to wait for a commercial deal to start earning money, as the products they recommend can earn them money through YouTube Shopping. We’re expanding our affiliate program to 35 countries by the end of the year, onboarding more partners than ever before, including support for Amazon internationally. And for those with global audiences, product tags now automatically adjust, showing local offers based on the country each viewer is watching from. Learn more about how we’re powering creators’ businesses here.

With an eye on the future

We live in an era where culture is no longer dictated from the top down, but is shaped from the bottom up, by the creators themselves and the dedicated communities that rally around them. Everything we design serves this very living ecosystem.

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Although the press releases will range from very select to rare, I said I'd pass...because sometimes the editors hide.