Memes and dark data burden the climate crisis

A new research he revealed that the vast majority of data stored in the cloud is “dark data”, meaning that it is used once and will never be accessed again.

This means that all the memes, jokes and movies we love to share with our friends and family are out there somewhere, sitting in a data center, consuming energy. memes

By 2030, the National Grid predict that data centers will account for just under 6% of total UK electricity consumption, so tackling junk data is an important part of tackling the climate crisis.

Ian Hodgkinson, professor of strategy at Loughborough University, studies the climate impacts of dark data and how they can be reduced.

“I actually started a few years ago, and my goal was to try to understand the negative environmental impact that digital data can have. At first it may seem like a fairly easy question to answer, but it actually turns out to be much more complicated. The data has a negative environmental impact," he said.

He found that 68% of data used by companies is never used again, and estimates that a lot of personal data tells the same story. One funny meme isn't going to destroy the planet of course, but the millions that are stored, unused, have an impact.

“One picture isn't going to make a difference, but if you go into your own phone and look at all the pictures you have, cumulatively, that creates a pretty large amount of energy consumption.

Since we pay to store data in the cloud, cloud operators and technology companies have a huge financial incentive to prevent users from deleting unwanted data, Hodgkinson says, and recommends sending fewer unnecessary emails but also avoiding the "reply" button. to everyone".

“One icon that often makes the rounds of the internet through any standard email is equivalent to about 4 grams of carbon.

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Written by giorgos

George still wonders what he's doing here ...

2 Comments

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  1. What other nonsense will we hear again....
    We heard about the DOORS of the cows, we heard that the trees burden the climate,,,, MERCY NOW.
    No other coal…..

    • After all, they think we're fools, but they have to solve us: the planet lived for more than 8.000 years, why wasn't it destroyed at least 10 times? since nature, animals, plants, trees, Always existed before Man. Nature would never harm a Planet! Nature wouldn't destroy the space it lives in, on the other hand "Man" doesn't think about the space he lives in to coexist, he thinks about how it will be more comfortable, and more profitable, so he doesn't pay attention to the environment you find around him of !! The animals did not change their behavior, they have always lived like this and whatever has life, will also have the recycling of the materials it consumes. Even the Oceans have emissions of fumes and in fact 4 times more than the Animal Kingdom. The excuse of Thatcher, who thought of it to cover up her Incompetence, and not to be shot, today makes it a pacifier. with other her minions! I hope we will soon give them the lesson they need!!

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