Meta will not be able to serve ads based on personal data and will need users' consent to do so, according to a confidential EU privacy ruling, a person familiar with the matter said on Tuesday .
Ireland's data protection regulator, which will make the final decision, has been given a month's notice by the EU's privacy watchdog, the European Data Protection Board.
The decision by the Irish data protection regulator is likely to include heavy fines, as reported by the Reuters source.
