Η Microsoft προστέθηκε στην λίστα των εταιρειών που αποφάσισαν να σταματήσουν τις διαφημίσεις τους στο Facebook και το Instagram. Unlike other big names that did the same as an anti-racist boycott against the social network, Microsoft seems to have its own reasons.
More specifically, a report from Axios reveals that the company is "really worried about where its ads appear".
In other words, Microsoft doesn't necessarily support the boycott against Facebook, but it doesn't want its ads to appear on a platform involved in hate speech and pornography scandals.
"Based on the concerns we had in May, we withdrew all Facebook / Instagram ad spending in the US and then withdrew all Facebook / Instagram ads worldwide." Reported Chris Capossela CMO of the company.
"The timetable for resuming our spending on social media depends on what they do, but I expect that our pause will continue until August."
Facebook as we mentioned in an earlier publication is heavily criticized by activist groups, but also by many companies for the content it allows to be published on the platform. Some of the biggest names that pulled their ads from the company include Unilever, Honda and Coca-Cola. As we mentioned, the latter is suspending its ads on Facebook for 30 days starting from July 1st.
The move is part of a wider boycott of Facebook and Instagram organized by the Anti-Defamation League, NAACP and other organizations supporting the "Stop Hate For Profit".
The Stop Hate For Profit campaign started last week, with popular clothing companies such as The North Face and Patagonia. Since then he has gained impressions and a lot of participation and support from other American companies.
On Friday, Honda announced that it would also join the campaign and discontinue it advertising on Facebook and Instagram since July. "It does not align with our company's values, which are based on human respect," Reported the company on Twitter.
