Microsoft has joined the list of companies that have decided to stop advertising on Facebook and the Instagram. Unlike other big names who did the same as an anti-racist boycott against the social network, Microsoft seems to have its own reasons.
More specifically, a report from Axios reveals that the company is "really worried about where its ads appear".
In other words, Microsoft does not necessarily support the boycott of Facebook, but it does not want its ads to appear on a platform that engages in hate speech and pornography scandals.
"Based on the concerns we had in May, we withdrew all Facebook / Instagram ad spending in the US and then withdrew all Facebook / Instagram ads worldwide." Reported Chris Capossela CMO of the company.
"The timetable for resuming our spending on social media depends on what they do, but I expect that our pause will continue until August."
Facebook as we mentioned in an earlier publication it is heavily criticized by activist groups, but also by many Companies για το περιεχόμενο που επιτρέπει να δημοσιεύεται στην πλατφόρμα. Μερικά από τα μεγαλύτερα ονόματα που απέσυραν τις διαφημίσεις τους από την εταιρεία περιλαμβάνουν τις Unilever, Honda και Coca-Cola. As we mentioned, the latter is suspending its ads on Facebook for 30 days starting from July 1st.
Η movement is part of a broader boycott of Facebook and Instagram organized by the Anti-Defamation League, the NAACP and other organizations that support “Stop Hate For Profit".
The Stop Hate For Profit campaign started last week, with popular clothing companies such as The North Face and Patagonia. Since then he has gained impressions and a lot of participation and support from other American companies.
On Friday, Honda announced that it would also be participating in the campaign and will stop advertising on Facebook and Instagram from July. "It does not align with the values of our company, which are based on human respect", Reported the company on Twitter.
