April 1st is near and the companies technologyas every year they prepare for new pranks. However, Microsoft will probably stay away this year as the company's marketing chief has asked the company's employees to avoid any pranks this year.
The reason is simple: Pranks aren't liked by everyone, and according to Microsoft's leaked memo, some of them do more harm than good.
"Sometimes the results are fun but sometimes they aren't. Either way, the data we are told that these stunts have limited positive impact and can indeed lead to unwanted news cycles," Chris Capossela says in an internal memo that was released TheVerge.
Capossela asks employees of the company to promote communication to groups and in-house partners to stop everyone this year from this custom.
Considering the adversity faced by the technology industry today, I ask all Microsoft groups to do nothing at 1 in April. I appreciate that some people may have devoted time and resources to these activities, but I think we have more to lose than to win by trying to be fun this day.
This is a somewhat unexpected change in Microsoft, but at the same time it could be an approach that would dictate a new trend in the technology industry. It remains to be seen, although other technology companies will follow Microsoft's steps.
Many of these technology companies love the 1 jokes of April, such as Google, which every year gives shifting, not with a lot of smart pranks.
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