The last acquisition of Microsoft could bring her video editing στον Microsoft Edge. Η εταιρεία αγόρασε μια νεοσύστατη εταιρεία που ονομάζεται Clipchamp, η οποία είναι γνωστή για το εργαλείο δημιουργίας και επεξεργασίας βίντεο εντός του προγράμματος browsing. In its announcement, Microsoft says Clipchamp's approach combines "the simplicity of a web application with the ability to edit video using the full computing power of a GPU-accelerated PC."
Clipchamp is aimed at non-professionals, people who do not have or do not know how to use specialized video software.
“Our mission is to empower anyone who wants to tell stories worth sharing millions people around the world … We will continue to make video creation even easier, more accessible and more fun,” said company CEO Alexander Dreiling in a post announcing the acquisition.
Neither party has revealed the terms of their deal, but according to CNBC, Clipchamp said in July that it has 17 million registered users and an adoption rate of 54% year-on-year.
The service has seen a huge increase due to the 9:16 dimensions it offers, a dimension commonly used for stories on TikTok, Instagram and Facebook. Microsoft was one of its customers before the acquisition, along with Google.
Microsoft hasn't yet announced how it will make Clipchamp's services available to its customers, but it called the tool a "native application" for its cloud-based productivity experiences. Microsoft 365. A company spokesperson told CNBC that Microsoft will add a process to convert existing Clipchamp users to Microsoft subscribers.