People familiar with her plans Microsoft they told Bloomberg ότι η εταιρεία σχεδιάζει να μειώσει σημαντικά το κόστος για τους κατασκευαστές των PC χορηγώντας φθηνότερες άδειες χρήσης του λειτουργικού της συστήματος. Η κίνηση αυτή έρχεται λόγω του ότι ο έντονος ανταγωνισμός από την Apple και τη Google δείχνει να έχουν βλάψει τις πωλήσεις των Windows.
To date every license of Windows 8.1 for a tablet PC would cost the manufacturer $50. With the upcoming price drop the price will reach $15. This change will not apply to all computers. Eligible for the discount will only be those that retail for up to $250, which will incentivize manufacturers to create low-cost systems.
For computers and tablets in retail that cost over 250 dollars the price of Windows it won't change. The drop in prices will not affect the price of the operating system for consumers can buy it product themselves from Microsoft or other retail sites.
With Apple Macs gaining ground in Google's market share and Google ChromeOS as a cheaper alternative, Microsoft seems to be trying to keep it in a very difficult half-market.