Microsoft has just announced a new partnership with Hendrick Motorsport's NASCAR. We have been reported many times lately in Microsoft's new aggressive advertising policy.
Surely all of you have noticed, or at least those of you who follow technology news, in what way is marketing company in the upcoming Windows 10. Successive announcements, for each new feature, or even for the color of the icons.
Inconspicuous press releases that make people look and wonder. The last example was with the announcement on free disposal, non-free disposal, and again free mood of the upcoming software.
Today the company announced a new partnership that will help the marketing of the new product.
Microsoft and NASCAR have already signed a collaboration agreement from 2014 for the Surface tablet and an application that allows the company to collect data from the cars participating in the three NASCAR series.
Thus today's agreement constitutes one extension of the original and was made to cover the Windows 10 view.
The Microsoft announced that the Windows 10 logo will appear on Dale Earnhardt Jr.'s car. at the Sonoma races on June 28 and the Pocono races on August 2. Windows 10 logos will appear on the hood and rear of the car, while the Microsoft logo will appear on both sides of the car.
NASCAR, in turn, will use Windows 10 and Azure to analyze tire wear, fuel consumption and settings of the car.
