Microsoft the failure and the "new" bet

Microsoft Windows 10 S and Windows running on ARM devices show that the company looks once again beyond the normal computer.

Will it succeed this time?

The computer is the favorite part of Windows, and despite the predictions of abandoning it, PCs seem to keep their place in every home. Microsoft

Some recent recently released projects from Microsoft show that the company is preparing to go Windows just beyond the classic computer.

One of them is the attempt of Windows 10 to run in ARM. Running Windows on ARM chips - used to run smartphones - means that Windows could start appearing on smaller, lighter devices. The first device is expected later this year.

Another promising project is the Continuum, which allows a Window Phone device such as the Elite X3 to be connected to a keyboard and display and to function as a PC.

And finally there is Windows 10 S - a locked version of Windows 10 that aims to compete with Google's established Chromebook.

All of these projects clearly relate to different things, but all relate to the company's goal of going beyond Windows over the traditional computer, namely desktops and laptops.

For Microsoft, of course, this is not the first time that this is the case. We all remember the recent efforts of the company to create Windows devices beyond the classic PC with Windows RT and Windows Mobile.

None of the two projects went well

The RT Windows was released in October of 2012, and was a stripped-down version of Windows running on ARM chips. It only worked with applications from the Windows Store and first appeared on Microsoft Surface RT.

But consumers did not understand why they should buy a degraded version of Windows and developers were reluctant to rewrite their existing applications to run on ARM. Eventually Microsoft lost 900 million dollars after the Surface RT that it had built was left on the shelves and that was something that could not change.

The story of Window Phone is slightly different at first, but has a similar end:

Microsoft bought its smartphone business Nokia for 5,4 billion 2013, but tried to compete with two huge and well-established opponents: Android Google and Apple iOS.

Once again, the lack of applications hurt Windows Phone, and Microsoft has seen its market share fall to a minimum.

Is there something different this time or will we ever see a failed Microsoft story? Has Microsoft learned from its mistakes or will it be followed by a new replacement CEO with a dying old?

Of the three projects mentioned above, Windows on chip ARM seems to be the most promising, as this time wearing a fully developed version of Windows that is capable of running x86 / Win32 applications, though through simulation.

If we see it running, there are many ways to use it on tablets or smartphones.

An ace in the sleeve of the company is Continum, as there are not many mobile phones with such functionality.

For Windows 10 S it's hard to predict anything, although the first signs are not encouraging. As with RT, there is a challenge to persuade consumers and businesses to have a device with a version of Windows that can not run Win32 applications and should only use applications from the Windows Store. In a nutshell, the company will have to convince friends of Firefox and Chrome to use Edge.

All of the above, according to the company, is necessary for security (and not to keep its customers within the Windows Store) but how much is the argument?

Is Windows 10 S Absolutely Safe? Microsoft 's claim that "No known ransomware" can run on its Windows 10 S operating system seems unreliable.

Does Microsoft once again try to crack the utopia (security) to catch a goal by following successful steps from other companies that already have the Google Play Store and Apple Store, along with devices that use them, as well as developers who support them ;

And of course not a word about innovation, we click on successful projects of others and try to see a better tomorrow, because we are not going to experience the success of the iPhone…

The first reviews were not good.


The biggest question is whether Microsoft can make a real revolution in any of these "new categories". Desktops are Microsoft's strong point, but on mobile devices something seems to be wrong. Android and iOS are firmly in control and any small acquisition of market share seems incredibly difficult.

In addition to the fact that Microsoft should ultimately overcome the technical issues that kept its ambitions only on desktops, the next bet is to convince consumers to have fewer features on devices that cost little money.

Why buy a device with Windows 10 S when the Windows Store does not offer many of the popular apps, and why buy a Windows Mobile when the market is already saturated with iOS and Android?

Exaggerations; Time will tell

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