May and June were busy months for Microsoft and Apple, and both companies unveiled new 2-in-1 devices that continue the successful Surface and iPad Pro series.
Apple's growing focus on the iPad Pro is alive and well evidence that Cupertino is now betting on large devices 2 in 1, while initially ignoring this particular market and even seemed to be "playing" with Microsoft because it had invested in it. That's why the general manager of Microsoft's Surface division Ryan Gavin said that it is clear that Apple is copying his company, using the same ideas in products like the iPad Pro.
"We've been perfecting our 2 in 1 products for years and when the Surface was first released, everyone was skeptical, including Apple. "Then they followed in our footsteps and the iPad Pro is a clear example," he said in an interview with BI.
Although there is no doubt that Gavin is right, he probably forgets many important examples that show that it is the opposite.
It is worth mentioning as an example to emulate the operating system of Apple, which is essentially a mobile platform for desktop with and mobile devices. The vision of the common platform started from Cupertino and was adopted by Microsoft which is now developing it Windows 10 for desktop and mobile devices.
Not to mention Apple's update model, but also embedded app purchases (see the corresponding Windows Store of Microsoft).
On the other hand, Surface RT did not really impress, mainly due to the limited operation of Windows RT, and then Apple CEO Tim Cook did not miss the opportunity to entertain the event, indicating that Surface was a mix between the cooler and the toaster.
As soon as Surface became a successful product and more manufacturers began to invest with 2 frenzy in 1. Apple did not follow the trend and released an iPad with a keyboard, but it also developed a stylus very similar to Microsoft's Surface Pen.
Gavin said that when developing new Surface models, "we did not look at Apple models", although he acknowledged that his company usually pays attention to its rivals. In the case of the Surface, however, we are talking about "innovation" according to Redmond, a term that Apple has forgotten anyway.
