Η Microsoft may replace the famous (or infamous) cookie by browsers with its own tracking system.
Η εταιρεία υποτίθεται ότι αναπτύσσει μια τεχνολογία η οποία θα παρακολουθεί τη δραστηριότητα του χρήστη, όχι μόνο από τον browser στο διαδίκτυο αλλά και από τις Appliances of Windows (portable and non), or even from the Xbox console, according to the CNET. Sources close to the company and not entitled to talk publicly about Microsoft's plans say that technology is already in the early stages and that there is no clear timetable when it will be ready.
Microsoft, of course, did not confirm the rumor, but stated its general purpose.
"We agree that bypassing the cookie will be important," said a Microsoft spokesman. "Our priority is to find ways to respect the interests of consumers."
Cookies have long been used as a way to record certain user activity on websites. Advertisers and other companies use them to determine the behavior and preferences of users and thus show them targeted ads and content.