In the new Microsoft TV commercial, you will not see many features of Windows 10. The company seems to follow a completely different strategy to promote the new product.
The video features children from around the world, with a narrator explaining how their lives will be affected by the operating system change.
“Imagine: These children should not remember codeof access,” the narrator says.
Η advertising, η οποία ανέβηκε στο YouTube on Sunday, it also points to Microsoft's new approach to Windows, namely a continuous improvement of the services of a one-time operating system.
Near the end, the video shows two νέα χαρακτηριστικά των Windows 10: την προσωπική βοηθό της Microsoft Cortana και το νέο πρόγραμμα περιήγησης της Microsoft Edge.
The somewhat low-key ad is consistent with what the company promised for the Windows 10 campaign, a human-centered approach.
Ads have been appearing on TV networks worldwide since Monday.
As for the kids who use the company, the marketing department seems to be hitting below the middle. It first focuses on the positive emotion of consumers, leaving only two of the new features of Windows 10 for the end.
See the ad
https://www.youtube.com/watch?v=Gu6vmNz-PhE
