Στο νέο διαφημιστικό τηλεοπτικό σποτ της Microsoft, δεν θα δείτε πολλά χαρακτηριστικά των Windows 10. Η εταιρεία φαίνεται να ακολουθεί μια εντελώς διαφορετική στρατηγική για την προώθηση του νέου product.
The video shows kids from around the world, with a narrator explaining how much their life will be affected by changing the operating system.
“Imagine: These kids won't have to remember passwords accesss," says the narrator.
The ad, which was uploaded on YouTube on Sunday, also points to Microsoft's new approach to Windows, which is to continually improve the services of a one-time operating system.
Near the end, the video shows off two new Windows 10 features: Microsoft's personal assistant Cortana and the new Browser of Microsoft Edge.
The somewhat low-key ad is consistent with what the company promised for the Windows 10 campaign, a human-centered approach.
Ads have been appearing on TV networks worldwide since Monday.
As for the little kids who uses the company, the marketing department seems to be hitting below the waist. It targets positive consumer sentiment first, leaving the appearance of just two of Windows 10's new features for last.
See the ad
https://www.youtube.com/watch?v=Gu6vmNz-PhE
