A Memorandum of Cooperation for the promotion of Greece was signed by the secretary general of the EOT, with the Public Policy Vice President of Netflix for the region of Europe, the Middle East and Africa, Madeleine de Cock Buning, opening new perspectives for joint actions, with the aim of highlighting the natural beauty and cultural wealth of Greece worldwide.
Through the Memorandum of Cooperation, Netflix, a digital streaming service provider, is committed to supporting Greece's tourism industry by leveraging the global popularity of its content to showcase Greece's landscapes around the world.
The mutual cooperation between Netflix and EOT includes the production of a video by Netflix to be used by EOT for promotional activities, while at the same time EOT is given the possibility to use Netflix's material to produce new material.
In the framework of the signing, the two sides discussed the possibility of future collaborations, recognizing that the strengthening of the audiovisual sector and the promotion of the country through it are a national goal. Furthermore, they expressed their unwavering commitment to continue their joint efforts to promote Greece by supporting the audiovisual industry.
