Mozilla, the maker of the browser application Firefox, developed a feature called Total Cookie Protection as part of enhanced protection monitorings “Strict Mode” that promises to stop cross-site tracking.
The feature is available as part of a Firefox feature called Enhanced Tracking Protection.
Mozilla claims that most browsers allow cookies to be shared between websites, allowing advertisers to "tag" a browser and track the user as they browse websites.
"This type of cookie-based tracking has long been the most common method of gathering information for users. It is a key element of bulk marketing that allows advertising companies to create a detailed personal profile of you. he says Mozilla.
Apple introduced Intelligent Tracking Prevention (ITP) last year in Safari through the WebKit project, to block all third-party cookies in Safari by default.
Mozilla launched its own online advertising practice in 2019. Of course you know that privacy is one of the main pillars that Mozilla uses to differentiate itself from an increasingly project-dominated web Chromium, which today even Microsoft uses in the Edge browser.
Mozilla states that Total Cookie Protection provides a separate "cookie jar" for each website visited by user.
"Whenever a website or third-party content embedded in a website submits a cookie to your browser, that cookie is restricted to the cookie jar assigned to that website so that it may not be shared with anyone. another site, ”says Mozilla.