This is the new Nokia logo. For the first time in nearly 60 years, mobile phone giant Nokia is changing its iconic logo.
On Sunday, before the official start of the Mobile World Congress in Barcelona, the company unveiled its new logo. The iconic one is gone font and "Yale blue" that defined its previous logo, and the company adopted a more modern and more digital look.
The Nokia company said about it on a blog: “Ενημερώνουμε τη στρατηγική μας και, ως βασικός παράγοντας, ανανεώνουμε επίσης την επωνυμία μας, ώστε να αντικατοπτρίζουμε αυτό που είμαστε σήμερα: ένας ηγέτης καινοτομίας τεχνολογίας business-to-business, πρωτοπόρος στο μέλλον, όπου τα networks meet the cloud.
And respectively, CEO Pekka Lundmark he reported to Bloomberg: “In most people's minds, we're still a successful mobile phone brand, but that's not the point. We want to launch a new brand that will be very focused on networks and industrial digitalization, which is something completely different from the legacy cell phones phones".
Nokia is trying to re-enter the mobile phone market strongly. After its disastrous $7 billion acquisition by Microsoft in 2014, HMD Global, a company made up of ex-Nokia executives, acquired the rights to use the Nokia brand for smartphones and tablets and began its campaign with strange timing.
The company announced its latest device, the G22, just one day before today's announcement, which features the classic Nokia logo!.