This is the new Nokia logo. For the first time in nearly 60 years, mobile phone giant Nokia is changing its iconic logo.
On Sunday, before the official start of the Mobile World Congress in Barcelona, the company unveiled its new logo. Gone is the iconic font and 'Yale blue' that defined its previous logo, and the company has adopted a more modern and more digital look.
The Nokia company said about it on a blog: “We are updating our strategy and, as a key factor, we are also rebranding to reflect who we are today: a business-to-business technology innovation leader, pioneering the future where networks meet the cloud.
And respectively, CEO Pekka Lundmark he reported to Bloomberg: “In most people's minds, we're still a successful mobile phone brand, but that's not the point. We want to launch a new brand that will be very focused on networks and industrial digitalization, which is something completely different from legacy mobile phones.”
Nokia is trying to re-enter the mobile phone market strongly. After its disastrous $7 billion acquisition by Microsoft in 2014, HMD Global, a company made up of ex-Nokia executives, acquired the rights to use the Nokia brand for smartphones and tablets and began its campaign with strange timing.
The company announced its latest device, the G22, just one day before today's announcement, which features the classic Nokia logo!.