Netflix is creating an in-house game studio in Helsinki, Finland to create “world-class” original games without ads or in-app purchases.
Engadget he says:
While it's too early for details, former Zynga and EA employee Marko Lastikka will be the director. Helsinki is home to some of the "best gaming talent" on the planet, according to Netflix. This includes her company game developer The Walking Dead Next Games (which Netflix bought in March). Netflix has bought many of these Companies, such as Boss Fight and Oxenfree developer Night School Studio, but hasn't created a game of his own yet.
We don't expect to see the fruits of this in-house studio for "years," according to Netflix. However, recent acquisitions show how the company's gaming strategy is evolving. Where Netflix originally depended on games of foreign ones, including slightly modified versions of already released games, is increasingly focusing on truly unique projects that you won't find anywhere else.
In theory, more people will sign up for Netflix with the upcoming game library in mind.