Netmarketshare Search Engine Warfare

According to the analysis company Netmarketshare Microsoft and Yaho have a worldwide share of 10,81% and 3,52% respectively, with Google being at 54%!

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They are the "gateways" to the Internet for millions of users around the world, but also one of the main economic activities for the Internet giants that have developed or managed them. The reason why search engines are used to find specific information within the vast amount of global web data simply by typing the appropriate "keywords". Words that, on the other hand, are the managers of "starvation" auctioning to those businesses that want to advertise related products, so that their listings appear next to the search results.

These advertising campaigns "translate" into billions of profits for the three companies that have the highest rates of use worldwide - Google, Microsoft and Yahoo, with the latter using for this purpose its Bing's Microsoft. Thus, given that for example Yahoo had 428 million dollars in revenue this quarter, and more specifically from April to June, it is natural for the search war to continue unabated, with the goal of even greater market shares.

In this "war," one of the weapons is the upgrades of the "spells", adding functions that make them more and more easy to use. Thus, Google has modernized its iPhone and iPad search application, making it easier to access the search history and incorporate maps into it so that it can find directions for its destination without having to "open" the application corresponding to this service. At the same time, it accelerated the appearance of the desired webpage for those who search by the Chrome browser for Android mobile, minimizing the time it takes for it to be viewed once a user has chosen it.

On the other hand, Microsoft has made changes to Bing's web version so that a range of information is easier to access by users. Such information refers to phone numbers, shop opening hours, and navigation instructions, which are displayed in the form of cards at the top of the results list to be immediately visible. Remembering the corresponding cards used by Google, this viewing mode is used both in desktop and mobile searches. In addition, Microsoft has incorporated into Bing the "Pulse 2.0", a sophisticated internet polling tool that can be used by any individual or company (eg a TV station) wanting to conduct an online poll on a topic.

However, if you take PCs into consideration, Microsoft and Yaho have a worldwide share of 10,81% and 3,52% respectively, according to Netmarketshare analyst firm. Something that means they have to go a long way to getting closer to 54%, which corresponds to Google's "specter." That's why Microsoft's strategy also includes the use of other popular products to promote the search engine. This began with the release of a cheaper version of Windows for PC and tablet makers, "Windows 8.1 with Bing," provided the machines will be sold with its default browser in Internet Explorer.

More recently, in December, it began with the same purpose of exploiting Word by first introducing in its online version a small search window where Bing undertakes to give information about searches that the user will type. According to the company, this way, one can find the information they need without having to leave the text.

On the contrary, Yahoo has chosen to take advantage of the fact that, as many surveys have shown, it rarely changes the search engine in its browser, keeping it the same as the developers who have developed the browser. So, she came to a trade agreement with the Mozilla Foundation, for the next five years to be her default in her Firefox browser, not the Google search engine, as it has been up to now.

In Russia-China

Beyond Yahoo, the Mozilla Foundation also agreed with the companies behind the Yandex and Baidu search engines, so that the two "specimens" are pre-selected in the Russian and Chinese versions of Firefox, respectively.

The two specific machines have a relatively negligible global presence, but they are extremely popular locally. Thus, Yandex's share in Russia is 82%, while in Belarus and Ukraine 52% and 45% respectively. On the other hand, Baidu is currently focusing almost exclusively on Chinese, but it has a 81,7% in a user population that reaches 513 million.

However, the planetary "influence map" of any search engine may change over the next few years, as "Chinese Google", as Baidu has already been "baptized" by Western media, has already shown its intention to extend beyond China.

Proof of the fact that in the summer he gained an annex in Brazil, which launched Busca, a search engine in the local language.

Also, according to statements by Min Jiang's New Scientist, a professor at the University of North Carolina, she plans to give her "present" soon in Indonesia and North Africa.

Parallelism with Google stems from the fact that the Chinese company is also investing in technologies that mimic the operation of the human brain and make its machine even more "smart", for example, to "understand" the natural language and the objects which are shown in any kind of picture. For this purpose, he recently hired Professor Stanford University Andrew Ng, who had begun the Google Brain project on behalf of the American giant.


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