Photographic equipment company Nikon is fighting back against images generated by artificial intelligence and touting "natural intelligence".
As AI image generators such as midjourney, crayon, Slab etc, continue to offer fake photos as real, Nikon is taking a stand against artificial intelligence and advocating on behalf of humans for "natural intelligence".
According to the Little Black Book, Nikon Peru recently teamed up with advertising agency Circus Gray Peru on a new 'Natural Intelligence' ad campaign.
Although AI can now create photorealistic images with a simple text prompt, Nikon wants to remind everyone that the real world is full of incredible scenes that are better captured with a camera rather than imagined by AI.
"We live in the age of Artificial Intelligence," says Nikon Peru in the 2-minute video above.
“All over the world, millions of people are obsessed with creating incredible surreal images of anything they can imagine by entering just a few keywords.
This obsession with the artificial makes us forget that our world is full of amazing natural places that are often stranger than imagination.
We created a campaign with real incredible natural images captured with our cameras, with keywords like those used with Artificial Intelligence.”
Each of the ad campaign photos is accompanied by a humorous caption that illustrates the strange type of prompting it might take to get an AI image generator to produce something similar.
Check out some of them, along with her supposed creation text:
AI is already starting to do real damage to photographers and the photography industry, as the “photos” produced are much cheaper and faster compared to hiring a real artist.
"Millions of people around the world create surreal images just by entering a few keywords on a website, which directly affects photographers, especially in places with fewer resources," writes the Little Black Book .
"In Latin America, for example, photographers are being called less and less by companies and are slowly losing space, work and profits."
Through this advertising campaign, Nikon is championing the value of photographers and the work they produce, and of course their products.
“Nikon has an important commitment to all the photographers in the world, whose talent and artistry have allowed us to enjoy the most beautiful and amazing images, which is why it was so important for us to take the initiative and support photography,” Circus Gray Peru CCO Charlie Tolmos tells Little Black Book. .
Nikon Peru spread the 'Natural Intelligence' images far and wide through a national advertising campaign in Peru, printing them both in print magazines and on giant billboards.
"The response has been incredible," says the company. “99% positive sentiment, 95% Nikon brand recognition. And it inspired hundreds of people to get out with their cameras.
Their main motto is: "Don't leave the real world".
