OkCupid: "We've been experimenting with people!"

The popular website / social network of acquaintances has gone public in the release of data on three experiments conducted on its users OkCupid, λίγο καιρό μετά την αναταραχή που προκλήθηκε από αντίστοιχη ανακοίνωση του Facebook για τη δι large-scale psychological experiment without the knowledge of its users, modifying the content of the newsfeeds of 700.000 people.

OkCupid

The announcement is signed by Christian Ruder, one of the founders of OkCupid, and humorously titled "We on Human Beings!» («κάνουμε πειράματα σε ! »).

“I'll be the first to admit it: we might be popular, we might have a lot of great relationships...but OkCupid doesn't really know what it's doing. Neither does any other site. Besides, it's not that long ago that people started making them, or that you could go see some designs or something. Most ideas are bad. Even good ideas could be better. You find this out by experimenting...we recently realized that people didn't like Facebook 'experimenting' with news ...but guess what: if you use the Internet, you are subjected to hundreds of experiments at any time, on every site. This is how sites work."

One of the experiments had to do with the disappearance of profile pictures, another with its power s in relation to the profile text to see if personality ratings are affected and in the other recommendations were made to users about whether or not they fit with other people, which were far from the assessments that had actually been made by the the company's. In particular, as seen, if a user is suggested as having a high “ συμβατότητας» με έναν άλλο χρήστη (τη στιγμή που στην πραγματικότητα ήταν χαμηλό), τότε είναι πιο πιθανό ο πρώτος να προσπαθήσει να προσεγγίσει τον δεύτερο. Αυτοί οι οποίοι πίστευαν ότι απευθύνονταν σε «καλό ” were twice as likely to send at least four messages than people who were told their compatibility score was low. “When we tell people they fit, they act like they do. Even when they don't match" it is noted.

With regard to , στην ανακοίνωση γίνεται αναφορά στην απόκρυψη των φωτογραφιών κατά την «Love is Blind Day», στις 15 Ιανουαρίου 2013. Αν και γενικότερα σημειώθηκε πτώση στον αριθμό των συζητήσεων κατά εκείνο το διάστημα, διαπιστώθηκε ότι σε σχέση με μία συνηθισμένη Τρίτη, μέσα σε επτά ώρες χωρίς φωτογραφίες οι χρήστες απαντούσαν σε πρώτα μηνύματα 44% πιο συχνά, οι συζητήσεις ήταν πιο «βαθείς», στοιχεία επικοινωνίας (τηλέφωνα, email), ανταλλάσσονταν γρηγορότερα και «εν συντομία, το OkCupid δούλευε καλύτερα». Ωστόσο, όπως επισημαίνεται, η «μαγεία» χάθηκε όταν επανήλθαν οι φωτογραφίες, καθώς 2.200 άτομα που βρίσκονταν σε συζητήσεις που είχαν ξεκινήσεις «στα τυφλά» τις σταμάτησαν. «Ήταν σαν να ανάψαμε δυνατά φώτα σε ένα μπαρ τα μεσάνυχτα» σημειώνεται σχετικά. «Βασικά, οι άνθρωποι είναι ακριβώς όσο ρηχοί τους επιτρέπει η τεχνολογία να είναι».

The third experiment was about the value of photography in evaluating a profile (at the outset OkCupid provided two assessment scales, one for the personality and one for the appearance).

As stated in the announcement, on the basis of the small discrepancy between ratings, "appearance" and "personality" were more or less the same, as ratings ranged at similar levels. "After we got rid of the two scales and put only one, we did an experiment to confirm our feeling-that users simply look at the photo ... your picture is really worth a thousand words, but your words are not worth it ... almost nothing "is noted in this regard.

Source: naftemporiki.gr

 

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Written by Dimitris

Dimitris hates on Mondays .....

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