Operation Bluebird wants to relaunch Twitter

A start-up company called Operation Bluebird submitted application to the US Patent and Trademark Office to remove the trademarks on “Twitter” and “tweet” from X Corp, hoping to relaunch a new Twitter with the old brand, the bird logo, and the “town square” atmosphere.

“The TWITTER and TWEET trademarks have been eliminated from X Corp.’s products, services and marketing, effectively abandoning the historic brand, with no intention of continuing use of the mark,” the petition states.

See more articles from iGuRu.gr when you search for news on Google.

iGuRu.gr preferred source

Theverge reports :

If the application is successful, Operation Bluebird will launch a social network called Twitter.new, possibly as early as late next year. ( Twitter.new has built a working prototype and is already inviting users to pre-order.)

Michael Peroff, an Illinois attorney and founder of Operation Bluebird, said that in the intervening years, more Twitter-like social networks have emerged or gained traction – such as Threads, Mastodon and Bluesky.

But none have the scale or brand recognition that Twitter had before Musk bought it. “There are certainly alternatives,” Peroff said. “I don’t know of any of them right now that are at the scale that would make a difference, whereas a new Twitter could.”

Similarly, Peroff's business partner, Stephen Coates, a lawyer who served as Twitter's general counsel, said Operation Bluebird aims to recreate some of the magic that Twitter once had.

"I remember a while ago, I had celebrities react to my content on Twitter during the Super Bowl or events," he told Ars. "And we want to bring back that experience, that whole town square, where we're all involved."

“Mere token use will not be enough to preserve the mark,” said Mark Lemley, a Stanford Law professor and trademark law expert. X could defend itself if it shows it plans to return to using Twitter. Consumers obviously still know the brand name. It seems strange to think that someone else could acquire the name when consumers still associate it with the former social networking site. But that’s what the law says.”

newsbot

Although the press releases will range from very select to rare, I said I'd pass...because sometimes the editors hide.