The 2017 Oscars are just a few days away - which means movie lovers are locking in their predictions, nominees are adding the finishing touches to their red carpet appearances, and we're ready to name it the most popular movie trailer on YouTube.
We can have the envelope, please ...
Its special edition YouTube "Movie Trailers Leaderboard" ranks the most popular trailers for the Best Picture nominations, including the official channels of the production companies as well as the well-known channels collectionand republishing the trailers. This year, the 9 trailers are all blockbusters, garnering up to 3 million viewing hours1. This is equivalent to about 26 million projections of Oscar-winning short film "Borrowed Time".
The most popular trailer was literally at the last minute. And the winner is ... the "La La Land»That won 1η position and follow the "Arrival" and "Hacksaw Ridge» 1. At Think with Google you can see how the other Best Film nominations went.
The "world" of movies on YouTube
Although the Oscars 2017 Best Picture nominations cover many different genres, superhero trailers are the most-watched, according to new research into the "world" of movies on YouTube by partner platform advertisements Pixability. They have the highest average view per video2, while Super Heroes, Animated Drawings and Science Fiction Trailers are 74 from 100 Trailers with Most Views2.
The Pixability survey also records that while the trailers are the most popular kind of cinematic content on YouTube YouTube2, The songa (either official video clips or fan-made) is the most engaged type of cinematic content3. Musicals, like La La Land, have their honor at this time, and YouTube viewers sneak their melodies.
In this case: "La La Land" escapes competition in the Oscars 2017 Oscars for Best Original Music, with over 1 billions of Youtube videos of his music and movie clips and fan adaptations4.
Google News Lab has searched for trailer trends from a completely different angle: geography. Do you think you can guess which movie trailers were the most popular on the American coast? In West Texas? In the northwestern states; Take a look.
Before the winner is crowned on Sunday, make popcorn and do not forget to see all the top trailer for Best Film nominations in Think with Google.
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Πηγές
1 The YouTube Movie Trailers Leaderboard includes video views of some of the most popular collection channels as part of our measurement. The ranking depends on an algorithm that considers advertising views, organic views and viewing time (how long they watched the video) until 13/2/2017. Trailers should be for films that are nominated for Best Picture at the 2017 Oscars and include the most successful trailers for each nomination.
YouTube Universal Elements 1 / 1 / 17-13 / 2 / 2017.
2 Pixability, "Movies on YouTube," February 2017. "Most Popular" is based on the number of videos and views.
3 Pixability, "Movies on YouTube," February 2017. "Most interactive videos" are based on the sum of likes, comments and notifications. The songs refer to music and video with lyrics, either from movie soundtrack or from songs attributed to a top film.
4 YouTube Universal Elements 1 / 1 / 17-13 / 2 / 2017
Oscars 2017 Links for Leaderboards
https://www.thinkwithgoogle.com/platforms/video/leaderboards/youtube-leaderboard-oscars-2017.html
