PayPal: China, Turkey and UAE Dominate Trade Through Smartphones
A new survey conducted by PayPal and Ipsos* καταγράφει ότι το mobile ηλεκτρονικό εμπόριο (mobile devices trade) is growing at a rate almost three times faster than an increase in total e-commerce. From 2013 to 2016, the average composite annual growth rate of multiple countries for mobile commerce is estimated at 42 percent versus 13 percent for e-trade total (including mobile devices trade). Research, which has recorded mobile buying habits for over 17.500 consumers in 22 countries, also reveals important data on mobile purchasing behavior, barriers and emerging markets.
"We are at the top of the first mobile era," he said Anuj Nayar, Senior Director of Global enviroment Initiatives of PayPal. "In PayPal, we have seen the increase in mobile power ranging from less than 1% to 2010 payment volume, to 20% more than 2014 '.
A Brilliant Future for Mobile E-Commerce
As a percentage of international online markets **, mobile commerce still has relatively low figures: according to the survey, purchases through smart mobile devices cover 9%, while purchases through tablets are responsible for just 5% of online markets. However, both are overshadowed by use laptops, Desktops and laptops, which are cumulatively used for 85% of online markets.
While market numbers may be low, the spread of the mobile market is particularly important. One third (33%) of online buyers surveyed, states that they have bought a kind through smartphone the previous 12, and 20% reports purchases through tablets. The increase in trade through smart mobile devices is due to young adults. 59% of smartphone shoppers average on an international level between 18-34 years, compared to 44%, the total online buyers.
China, Turkey and the United Arab Emirates dominate on Online Shopping Through Smartphones
China, Turkey and the United Arab Emirates dominate trade through smartphones. The online buyers in the Emirates contribute to a 24% of their smartphone purchases, Chinese consumers are downhill with 21%, while the Turks are third in the 19% ranking. These three populations also precede the high market smartphones.
In China, over two thirds (68%) of online buyers have used one smartphone to make a purchase during the previous 12 months. The same was done by more than half (57% and 53% respectively) of buyers in the Emirates and Turkey.
The Online Consumers select applications
Worldwide, 64% of buyers through smartphone have implemented the market through an application (app) and 52% through the web browser (browser). Among those who used both platforms, applications are the ones that are most preferred (47% prefers to shop through an app). When all users smartphone and tablets were asked about the benefits of using an app to pay for items either online ή offline, most reported comfort benefits (35% of these users agree that this is an advantage) and speed (30%).
Other perceived unique benefits of country-specific applications include: 'automatic confirmation of payment' in Mexico (selected by 37% of Mexican users smartphone/tablets); "There is a reminder about the use of bids / discounts / vouchers" in China (30%); and "Digital Evidence tracking" in Israel (26%).
Product Research Today· Emerging Features Tomorrow
Currently, the most commonly reported activity on mobile e-commerce between owners or users smartphone is the product survey: 36% said that "I searched for product information at smartphone "during the previous 12 months, 27%" I used the smartphone to help me locate / find information about a store or business "and 25%" I read reviews of customers or users in smartphone my".
However, when users smartphone they were asked to use their smart mobiles in the future (excluding what they have not already done), most of the answers were related to emerging features, including payment methods. 16% of users smartphone chose the answer "to hit it lightly smartphone my cashier to pay (for example, using the near field / NFC) And 15% reported "pre-ordering (eg coffee or food) using an application or browser in the smartphone my".
Obstacles to Mobile E-Commerce
The main obstacle to faster growth mobile devices trade is the fact that consumers are still not aware of the market-related advantages of devices with larger screens.
Among the owners / users smartphone who have not used their smart phones to make purchases within the previous 12, the main barriers mentioned are: "I prefer to buy online from other devices (e.g. laptop, desktop with) "(Selected by 39%)," screen size is too small "(34%), and" I prefer to access the Internet from other devices "(28%).
Those who made purchases through smartphone during the previous 12 months report slightly different reasons why they do not do so often: "screen size is too small" (indicates 34%), "I prefer to buy online from other devices (e.g. laptop, desktop with) "(27%), and" I am concerned about the security of online purchases via a mobile device "(21%).
"With the advent of low-cost mobile phones, larger screen telephones and mobile security improvements, the barriers to mobile e-commerce will be reduced," adds Nayar. "These improvements, coupled with the simplified methods of electronic payment by PayPal OneTouchT will make the mobile payment process easier, safer and more understandable to consumers. "
* On behalf of PayPal, The company Ipsos interviewed a representative sample of approximately 800 (17.519 total) adults (18 years and older) who own and / or use a device * Internet in each of the following 22 countries: United Kingdom, France, Germany, Austria, Switzerland, Italy, Spain, Netherlands, Sweden, Norway, Denmark, Poland, Turkey, Russia, Israel, United Arab Emirates, USA, Canada, Brazil, Mexico, China, Australia. The interviews were conducted online 9 September-3 November 2014 interval. Data were weighted based on actual incidents online buyers in all countries, and the demographic profile of Internet users in 7 countries. * Computer desktop with/Laptop/Notebook/Tablet
** The figures in this article are an international average of 22 markets that participated in the survey, and do not reflect the total population.
