The innovative SoftBlue technology, which protects the eyes and reduces their fatigue by reducing the impact of their exposure to harmful blue light, is now integrated into Philips home and professional displays.
MMD, the technology and brand company license partner of Philips Displays, presents new displays for home and professional users with the innovative SoftBlue technology. SoftBlue technology protects the eyes and reduces their fatigue by limiting the effects of their exposure to blue light, without sacrificing the fidelity and quality of the original color.
So users enjoy both good eye health and professional color fidelity. The new SoftBlue home screens (E-Line) are already in stores, while SoftBlue displays for professionals (P-Line) are expected in autumn.
Responding to the call to the blue exposure
Commenting on the new SoftBlue display series, Thomas Schade, MMD Vice President, MMD, says, "This new technology is representative of MMD's commitment to taking care of the health and well-being of users while providing an excellent, colorful image for maximum productivity. Studies show that blue LED light can damage eyes and affect eyesight, yet we all spend more time in front of screens and constantly expose our eyes to potentially harmful rays. The new SoftBlue technology has been proven to reduce this risk. It is certified by the international testing organizations SGS Labs and TUV Rheinland that reduces blue light and protects the eyes. "
Removing harmful blue light from the start
The new displays with Philips SoftBlue technology approach the challenge of removing harmful blue light in a new, different way. Unlike methods based on filters, για παράδειγμα ένα γυαλί μπροστά στην screen or anti-blue light glasses, the SoftBlue technology maintains the fidelity of the original color, while the filter methods add a yellow tint to the colors. At best this simply detracts from the viewing experience. At worst, for applications such as medical imaging that rely on color fidelity, the display becomes useless.
The SoftBlue screens, on the other hand, limit the effects of exposure to blue light from the outset by limiting blue light emission to potentially harmful wavelengths at the higher end of the short range and shifting the peak wavelength from the harmful 450 nm to 460 nm . This reduces the potentially damaging blue light more than 90%, without sacrificing the fidelity and quality of the original color. Users benefit from their image quality, brightness and color fidelity, while enjoying the good health of their eyes.
E-Line and P-Line for home and work use
In addition to separate SoftBlue technology, all five new screens feature an impressive set of features for maximum performance. Responding to the demands of both home and business applications, they are equipped with IPS-ADS panels for ultra-sharp 178 viewing angles with clear picture and vibrant colors, 16: 9 Full HD quality with 1920 x 1080 resolution, and integrated stereo speakers that combine comfortable viewing with excellent sound experience. E-Line displays for home users, available in sizes of 21,5, 23,6 and 27 inches, feature an elegant, slim design with a touch control to match the home decoration. They also include exclusive SmartContrast technologies that dynamically enhance contrast settings, and SmartImage Lite, which enhances and adjusts contrast, saturation and clarity to deliver ultimate performance for any application used - all in real time and at the touch of a single button.
The two P-Line monitors, at 21,5 and 23,8 inches, were designed with the needs of busy professionals in mind. In these screens, SoftBlue is complemented by another exclusive Philips technology to reduce eye fatigue, the Philips Flicker-Free technology that adjusts the brightness and reduces flickering and offers comfortable viewing. Thanks to base SmartErgo screens can be tilted, rotated and raised to any level and angle that suits the user – another user-friendly feature that increases productivity and eases the physical strain of a long day at work. 
The two P-Line monitors also include the professional version of SmartImage technology, with dynamic optimization of image contrast, color saturation and sharpness depending on the application, as well as a special Economy mode for significant savings energyς. Και για ακόμη μεγαλύτερη εξοικονόμηση ενέργειας, οι οθόνες έχουν ενσωματωμένο PowerSensor, που ανιχνεύει αν ο χρήστης έχει απομακρυνθεί από το γραφείο και μειώνει αυτόματα τη φωτεινότητα της οθόνης. Έτσι μειώνεται το κόστος ενέργειας έως και 80%, ενώ επεκτείνεται και ο χρόνος ζωής της οθόνης.
Availability
E-Line 277E6EDAD displays at 27 inches, 247E6EDAW at 23,6 inches and 227E6EDSD at 21,5 inches are already available in stores. The P-Line screens will be added to the store screens range this September.
Rates:
E-Line 27 "277E6EDAD: 279 €
E-Line 24 "247E6EDAW: 199 €
E-Line 22 "227E6EDSD: 159 €
P-Line 24 "241P6EPJEB: 309 €
P-Line 22 "221P6EPYEB: 259 €
