That's it name Poco, which since 2018 has been used as a model name for Xiaomi mobile phones and specifically as Pocophone F1, is becoming independent and going its own way.
Friends of the affordable phone will now come across it as an independent company. This means that we will soon see a new Poco smartphone on the market, in which Xiaomi will not appear anywhere.
Η information brought to us by Xiaomi itself, through its Vice President in India Mr. Manu Jain. In particular, he states that "Poco will now run with its own team and market strategy. Poco, who started as a model, has developed her own ID card, shortly. The Poco F1 is a hugely popular phone across user groups and remains a top contender in its class, even in 2020. We feel it's only right to let POCO run on its own.”
Do all these remind you of anything? Something something similar happened last year with Redmi, which is also released as an independent commercial signal from the beginning of 2019. It seems that they are trying the same strategy recipe again. However, Xiaomi maintains that unlike Redmi, Poco will have no ties to Xiaomi. The Redmi brand still falls under the Xiaomi umbrella, but the same doesn't seem to be the case with the Poco.
The news was also rebroadcast by today's Pocophone Global Head, Mr. Alvin Che via Twitter. Che is also the CEO of Xiaomi Indonesia, so it is unclear whether he will continue to run Poco or not.