Microsoft has a long history of being criticized for inventing product names and changing them so frequently that it ends up being difficult for customers to keep track of. 
The company's own employees once joked in a viral video that the iPod would be called "Microsoft I-pod Pro 2005 XP Human Ear Professional Edition with Subscription” if it had been created by Microsoft.
The latest complaint among some employees and customers: The company's tendency to put the "Copilot” to all AIs.
“There is a delusion on our marketing side, where literally everything has been renamed to include Copilot,” an employee told Business Insider at the end of last year.
"Everything is Copilot". Nothing else matters. They want a Copilot connection for everything."
Now, an advertising watchdog has taken a stand. The National Advertising Division (NAD) has taken a look at Microsoft's advertising for its AI tools, Copilot. The NAD criticized Microsoft's "universal use of the product description as 'Copilot'" and said that "consumers won't necessarily know the difference," according to a recent report by the watchdog.
"Microsoft uses 'Copilot' across all Microsoft Office applications and Business Chat, despite differences in functionality and steps required for Business Chat to produce the same results as Copilot in a specific Microsoft Office application," NAD further stated in an email to Business Insider.
The NAD did not make any specific recommendations for product names. However, it said Microsoft should modify its claims that Copilot works “flawlessly across all your data” because all of the company’s tools under the Copilot name don’t work together consistently and in the way consumers would expect.
Although the press releases will range from very select to rare, I said I'd pass...because sometimes the editors hide.
