Ads and video will now be seen by its users Facebook in the near future as the popular social network will give the new promotional feature to its customers.
Videos: advertisements of 15 seconds will begin to be seen by its users in the coming months Facebook.
These ads will be called Premium Video Ads and during their playback they will have no sound. With one click however the ad will open throughout screen and the sound will be activated at the same time. The ads are expected to be released in fairly limited quantities initially to measure how users interact with them.
Advertising will be supervised and evaluated by the company Ace Metrix.