After Samsung's big fail with the release of the explosive Note 7, the company seems to be preparing us for her smartphone Galaxy S8.
It's reported to arrive early next year, and Samsung Mobile VP Lee Kyeong-tae said the refreshed S8 device will feature "a refreshed design, an improved camera, as well as an improved service artificialartificial intelligence (AI),” according to the WSJ.
Kyeong-tae chose not to get into details about how AI could work, but probably the South Korean company would probably develop a digital voice-assistant answering questions.
Samsung has recently acquired the Viv service, developed by the creators of Siri, and has announced its intentions to incorporate it into its products from wearables and home appliances.
The company's move towards an enhanced AI assistant comes in response to its growing popularity technology. Among others, Google and Apple are trying to improve their own assistant services.
In the light of the recent failure with Note 7, Samsung can not afford another failure with the release of the next big device.
The company from South Korea is expected to present its new Galaxy S8 phone at Mobile World Congress 2017 in February.